TERRY CAYWOOD CPSM
DIRECTOR OF MARKETING
Terry brings over two decades
of experience in media,
marketing and communications
to The Sextant Group, coming from a director of marketing position for a
multimedia production firm where he developed and managed diverse projects for clients
ranging from PPG Industries and US Steel to Children's Hospital of Pittsburgh and The Pittsburgh Zoo.
Terry's background includes 17+ years in broadcast television & radio management.
Stints with Hearst Broadcasting's Pittsburgh radio properties WTAE-AM and 96.1-FM,
and Sinclair Broadcasting's Fox affiliate WPGH-Fox 53 saw Terry directing promotion,
marketing and programming. In his tenure as regional program director, he worked with
ABC, Fox and WB affiliated stations in St. Louis, Kansas City, Cincinnati, Milwaukee,
Raleigh, Buffalo and others. Prior to joining The Sextant Group, Terry produced corporate
video and taught audio production in the Communications Department
at Robert Morris University.
Caywood's education includes an MBA from Duquesne University and a Bachelor's of
Science Degree in Math & Creative Writing from Carnegie Mellon University. While
attending Duquesne, his voice was familiar to radio listeners as the
mid-day announcer at powerhouse rocker WDVE-FM. He is credentialed as a Certified
Professional Services Marketer by The Society of Marketing Professional Services, and is the local SMPS chapter's President-elect for 2006-2007.
Contact Terry at 412.323.8580 x205, or via e-mail at tcaywood@TheSextantGroup.com
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